LAX DATA CLOUD

A PROJECT BY MOMENT FACTORY

The Destination Board is the next-generation flight information board in the new Tom Bradley International Terminal at the Los Angeles International Airport. For this giant LED display, we created the Data Cloud - a permanent, real-time, generative artwork that's viewed by millions of passengers every year. The Data Cloud uses RSS feeds to harvest wind, temperature and precipitation data from Los Angeles and LAX destination cities, and transforms this information into flowing organic forms that evoke waves, clouds and topographies.

Tied into the airport's flight information system, the Data Cloud selects cities to display from the list of upcoming outbound flights. One side of the display is always rooted in Los Angeles, while the other reflects data from destinations around the world. It's a mesmerizing take on where passengers are, where they're going, and where they can dream of travelling next.


HOW IT WORKS